AirPrompter Brand Guidelines

AirPrompter airprompter.com

Brand
Guidelines

Welcome.

0.1

AirPrompter is an AI workflow platform designed to help users organize, save, and execute reusable prompts across modern AI tools and workflows.

This guideline outlines the refined identity system, including logo usage, typography, color application, and core visual principles to ensure consistency across digital and marketing experiences.

2

Table of Contents

0.2
Brand Overview 01
The Logo 02
Do's & Don'ts 03
Colors 05
Typography 06
Iconography 07
Applications 08
3
01

Brand Overview

4

Brand Overview

1.1

About AirPrompter

AirPrompter represents a modern and intelligent approach to AI interaction design. The identity system is built around clarity, adaptability, and workflow-driven thinking, creating a visual language that feels minimal, scalable, and creator-focused.

The refined branding balances structure and flexibility to support digital experiences across product, marketing, and platform environments.

Modern AI workflows,
simplified.

Brand Attributes

  • Intelligent
  • Minimal
  • Workflow-driven
  • Creator-focused
  • Scalable
  • Modern

The AirPrompter identity system is designed to feel clean, intelligent, and scalable across modern digital experiences.

5
02

The Logo

6

Wordmark Guide

2.0

Approved lockup

Approved AirPrompter lockup with coral mark and deep navy wordmark.

Font audit

The supplied PDF stores the wordmark as a Type3 vector font resource named /F1 with no BaseFont or recoverable family metadata. Use the approved lockup artwork for exact reproduction instead of rebuilding the wordmark from live text.

Updated AirPrompter identity exploration showing the approved logo lockup over a sunset landscape and the recommended sunset coral mark variant.
Source page from the updated identity exploration.

Use the artwork

Use the approved lockup asset. Do not recreate it with Plus Jakarta Sans, General Sans, Inter, or another substitute font.

Preserve spacing

Keep the mark-to-wordmark spacing, vertical alignment, and optical balance from the approved lockup.

Keep contrast simple

Use coral plus deep navy on light backgrounds, or the reverse white treatment on dark editorial imagery.

Escalate font changes

If a source font is recovered later, update this guide and replace generated assets in one pass.

6A

Logo Refinement

2.1

The AirPrompter logo was refined to improve clarity, balance, and scalability while preserving its recognizable visual identity.

AirPrompter logo refinement construction lines and callouts for improved spacing, refined geometry, better scalability, and cleaner proportions.
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Primary Logo

2.2

The primary AirPrompter logo is designed for clarity, scalability, and digital-first applications.

8

Logo Spacing

2.3

To maintain clarity and visibility, sufficient spacing should always surround the AirPrompter logo across all applications.

The minimum clear space is determined by the internal counter shape of the symbol.

Always preserve this protected area to ensure visual consistency and recognition.

AirPrompter logo spacing diagram showing the protected clear-space area around the logo.
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Minimum Size

2.4

The AirPrompter logo is optimized for clarity and readability across both digital and print applications. To maintain visual consistency and brand recognition, the logo should never appear smaller than the recommended minimum size.

For digital applications, the minimum recommended size is 24px in height. For print applications, the logo should not be reproduced below 10mm in width.

AirPrompter
24px Minimum
×
AirPrompter
Below Minimum
10

Monochromatic Version

2.5

The monochromatic logo versions are designed for applications where full-color reproduction is not possible or practical. These variations ensure the AirPrompter identity remains clear, recognizable, and consistent across light and dark environments.

Monochromatic AirPrompter logo examples in black on light, white on black, white mark on black, and black mark on light.
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Correct Use

2.6

The AirPrompter logo should always maintain strong contrast, clarity, and visibility across all brand applications. Approved background combinations help preserve readability while ensuring a consistent visual identity in both digital and physical environments.

Correct AirPrompter logo use examples on dark solid, light solid, light digital interface, and dark digital interface backgrounds.
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04

Logo Do's & Don'ts

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Do's & Don'ts

4.1

To maintain consistency and recognizability, the AirPrompter logo should always appear in its approved form across all digital and marketing applications.

Primary Primary
Approved AirPrompter logo uses: white mark on deep navy and coral mark on a light background.
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Do's & Don'ts

4.2
  • Do not stretch or distort the logo
  • Do not apply text effects/ filters
  • Do not use colors outside of the color palette
  • Do not use different fonts
Incorrect AirPrompter logo examples showing distorted, filtered, off-palette, and wrong-font logo treatments.
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05

Colors

16

Color Palette

5.1

The AirPrompter color system is designed to support modern AI-driven digital experiences through a balance of bold primary accents and neutral supporting tones.

The primary palette establishes strong brand recognition and visual contrast, while the secondary palette provides flexibility, clarity, and consistency across interfaces, marketing assets, and product applications.

Primary

Coral Pink

RGB
248, 131, 121
HEX
F88379
CMYK
0, 47, 51, 3

Primary

Deep Navy

RGB
17, 24, 39
HEX
111827
CMYK
56, 38, 0, 85

Secondary

Slate Blue Grey

RGB
55, 65, 81
HEX
374151
CMYK
32, 20, 0, 68

Secondary

Soft Grey

RGB
235, 236, 240
HEX
EBECF0
CMYK
2, 2, 0, 6

Secondary

Off White

RGB
249, 250, 251
HEX
F9FAFB
CMYK
1, 0, 0, 2
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06

Typography

18

Primary

6.1

Plus Jakarta Sans

Plus Jakarta Sans is the primary typeface of the AirPrompter identity system. Its clean geometry, balanced proportions, and modern character support a clear and scalable visual language across digital platforms.

The typeface is primarily used for headlines, hero messaging, brand communication, and key interface elements to maintain strong hierarchy, readability, and consistency throughout the product experience.

Recommended weights:

  • Bold
  • Semibold
  • Medium
UPPERCASE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

LOWERCASE

a b c d e f g h i j k l m n o p q r s t u v w x y z

NUMERALS

0 1 2 3 4 5 6 7 8 9 1/4 1/2 3/4 ① ② ③ ④ ⑤ ⑥ ⑦ ⑧ ⑨ ⓪

PUNCTUATION

# % & " ' ^ ° * ! ¡ ? ¿ @ ( ) / | ¦ \ [ ] { } ‰ § ¶ © ® TM • · ... - — _ . , ; : ... < > « » ‘ ’ “ ” „

SYMBOLS

∫ Δ Π Σ √ μ π + - × ÷ = ≠ > < ≤ ≥ ± ≈ ~ ¬ ∞ ↑ → ↓ ←

19

Secondary

6.2

Inter

Inter is the secondary typeface used throughout the AirPrompter product ecosystem. Optimized for digital interfaces, it provides excellent readability across UI components, navigation, body text, and supporting content.

Its neutral and functional design ensures consistency across web, product, and marketing experiences.

Recommended weights:

  • Regular
  • Medium
UPPERCASE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

LOWERCASE

a b c d e f g h i j k l m n o p q r s t u v w x y z

NUMERALS

0 1 2 3 4 5 6 7 8 9 1/4 1/2 3/4 ① ② ③ ④ ⑤ ⑥ ⑦ ⑧ ⑨ ⓪

PUNCTUATION

# % & " ' ^ ° * ! ¡ ? ¿ @ ( ) / | ¦ \ [ ] { } ‰ § ¶ © ® TM • · ... - — _ . , ; : ... < > « » ‘ ’ “ ” „

SYMBOLS

∫ Δ Π Σ √ μ π + - × ÷ = ≠ > < ≤ ≥ ± ≈ ~ ¬ ∞ ↑ → ↓ ←

20
07

Iconography

21

Icon Set

7.1

The AirPrompter icon system is built around clarity, simplicity, and usability.

Using clean outlines and minimal geometric forms, the icons maintain a modern and lightweight visual language across the platform.

The consistent stroke style and balanced proportions ensure readability across interfaces, from dashboards and workflows to navigation and utility actions.

Designed for digital-first experiences, the iconography supports scalability, accessibility, and visual consistency throughout the brand ecosystem.

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08

Applications

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Billboard application showing AirPrompter branding and the message Turn AI prompts into scalable workflows.
Browser application mockup showing AirPrompter branding in a web browser interface.
Business card application showing AirPrompter branded business cards on a textured surface.

Thankyou

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